Marco Polo: International Marketing Pioneer
Dublin Core
Title
Marco Polo: International Marketing Pioneer
Creator
Terence Nevett
Date
2004
Type
Journal Article
Zotero
Item Type
Journal Article
ISSN
0276-1467
Date
2004
Issue
2
Library Catalog
WorldCat Discovery Service
Pages
178-185
Publication Title
Journal of Macromarketing
Short Title
Marco Polo
Title
Marco Polo: International Marketing Pioneer
Volume
24
Attachment Title
0276146704269334
Collection
Citation
Terence Nevett, “Marco Polo: International Marketing Pioneer,” Mondiale Middeleeuwen, accessed April 25, 2025, http://mondialemiddeleeuwen.web.rug.nl/items/show/390.